Business Valuation Fundamentals
SDE, EBITDA, add-backs and multiples — how small businesses are really priced.
About this course
Learn the valuation methods used in small business transactions. Recast financial statements, scrutinize add-backs, apply market multiples and cross-check value against debt capacity and buyer return requirements.
What you will learn
- Recast financials to SDE and adjusted EBITDA
- Evaluate the legitimacy of add-backs
- Apply market multiples and DCF cross-checks
- Test price against debt service coverage
Curriculum
8 modules · 21 lessons · 2h 35m
- 3 lessons
Module 1
Introduction
- Welcome to Business Valuation FundamentalsVideo · 9 min · Free preview
- Course Roadmap and Completion RequirementsWritten lesson · 6 min · Free preview
- How to Get the Most from This CourseWritten lesson · 6 min
- 4 lessons
Module 2
Core Principles
- Why Buy an Existing BusinessVideo · 9 min
- SDE vs EBITDAWritten lesson · 6 min
- Defining Your Buy BoxVideo · 9 min
- Knowledge CheckQuiz · 4 min
- 3 lessons
Module 3
Deal Structure
- Asset Purchase vs Stock PurchaseVideo · 9 min
- SBA 7(a) Financing BasicsWritten lesson · 6 min
- Seller Notes, Earnouts and HoldbacksVideo · 9 min
- 3 lessons
Module 4
Financial Analysis
- Recasting Financial StatementsVideo · 9 min
- Valuation MultiplesWritten lesson · 6 min
- Debt Service Coverage for BuyersVideo · 9 min
- 2 lessons
Module 5
Risk Management
- Customer ConcentrationVideo · 9 min
- Owner DependencyWritten lesson · 6 min
- 2 lessons
Module 6
Real-World Examples
- Example: Valuing a Landscaping CompanyVideo · 9 min
- Example: Add-Backs That Did Not Survive DiligenceWritten lesson · 6 min
- 2 lessons
Module 7
Case Study
- Case Study: HVAC Services AcquisitionCase study · 10 min
- Debrief: Owner Dependency Is a Financial VariableWritten lesson · 6 min
- 2 lessons
Module 8
Final Assessment
- Final AssessmentQuiz · 4 min
- Applied AssignmentAssignment · 8 min
Your instructor
Grace Chen, CPA
Transaction Advisory Partner
Grace has led quality-of-earnings reviews on more than 150 acquisitions. She shows buyers how to separate real earnings from adjustments and find risk before it finds them.
Downloads included
- Business Valuation WorksheetXLSX · included with the course
Member reviews
“Professional, concise and free of hype. Recommended for any member.”
IWImani Whitaker · Jul 31, 2026“Exactly the level of depth I was looking for. The downloadable tools are excellent.”
WIWarren Irving · Jul 9, 2026“Very well organized. The case study was the highlight.”
ARAndrea Ramirez · May 26, 2026“Professional, concise and free of hype. Recommended for any member.”
AMAndrea Mercer · Jan 22, 2026